–

Digital sail boats: Hole in the water in to which one pours money

–

MM: It sounds like a recipe for a very expensive digital sailboat.

MB: That’s what a lot of these projects are. That’s what has caused much of the difficulty and the high failure rate. There have been many successful data warehousing projects, but certainly a recipe to success is having some specific focus and purpose.

Many more benefits can accrue, but a lot of organizations simply run out of patience with the project before it has really gotten to the point where it’s delivering results.

At Oco, we do something quite different. I call it the top-down approach. We basically pick a business problem that is causing pain to the organization, and we identify a way of presenting the information to the business users in a way that we collectively believe will help them solve the problem.

We create this solution by bringing our best practices and knowledge of specific functions and industries to bear. Then we work top-down from this solution design to what specific data and related information sources need to be integrated to solve that problem.

So our integration work isn’t open ended. We know when we are done integrating.

–