Executive events
What type of executive peer-workgroup events do we offer?
EXECUTIVE EVENTS
GISTICS and its affiliates offer a variety of leadership events, addressing particular issues of your buying funnel. The figure below depicts four multi-party public events and four single-part private events.
SPONSORING
Multiple-client events represent a variety of sponsoring opportunities, single-client events represent a fee-for-service arrangement; in some cases, this includes a vendor subsidy of event for end-use firms. Please contact us at +1.510.450.9999 and explore with us how we can speed the adoption of innovative technologies—our mission and commitment.
Executive events provide the missing piece: social interaction among engaged buyers that validates a strategic business case and activates a change agenda.
Prospecting
Drives lead generation with Thought Leadership Summits includes:
- Outbound direct mail promotion of webinars and white papers and email invitations
- Dedicated conversational microsite with hyperlinking roadmap download and blog roll
- Limited to 3 to 5 sponsors | exclusives available
Executive lead-pass entails trusted one-to-one introductions with pre-qualified and known buyers, partners, or new hires with a flexible performance-based compensation model:
- Small up-front bounty for successful transfer of “sales accepted leads” (confirmed by your salesperson as a “solid lead”)
Accountability workshops emphasize an operational review of your business development and selling processes, using
- Force-field modeling and engagement-revenue pipeline analysis to identify how and where you miss big opportunities and how to recoup them.
- These workshops generally include all key managers of a marketing, sales, service, and product management teams—all stakeholders in the current-state process and, therefore, all contributors (or sources of resistance if not included) to the future-state process.
Nurturing
Facilitates the Buying Process redirects sales prospects already in your sales pipeline, using any or all three types of events to speed the purchase decision-making process:
- Executive Briefings: Regional half-day events with 15 to 50 delegates OR a series of Webinars
- Innovation Leadership Summits: One-day confab with 50 to 125 delegates: 85% drawn from current pipeline of sponsors
- Innovation Leadership Academies: Two-day project planning workshop with 20 to 75 executives of one firm
Closing
Increases your share of wallet in established accounts by speeding return on investment in what customers have already bought, using two types of executive events:
- Solutioneering Workshops: Two- or three-dayday sessions with 5 to 10 buying firms and 3 to 7 master class consultants,futureproofing a complex integrated system.
- Next Practice Academies: Company-wide professional development with ad hoc and webcast Q&A, and next-action step planning roadmaps