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Opt-in responder DB

What’s the value of one Thought Leadership Summit of 95-plus delegates and an opt-in deal flow database of 1300-plus confirmed buyers of your technology?

The combination of promoting a white paper, a wall-mounted poster of the next-generation marketing operation, and an executive event activates most of the active buyers in the market to opt-in and self-qualify themselves.

The figure below depicts the results of our unique and innovation lead-generation process.
Deal flow model for summits

Thought Leadership Summits deliver 1,300 net-new leads to your sales team as well as 75 to 130 delegates to each Summit.

This deal flow system uses a combination of the following:
  • 30,000 executive direct mail invitations to receive a thought-leadership white papers on compelling topics of customer engagement.
  • 3,500 personal emails to individual members of LinkedIn groups, drawn from a pool of more than 300,000 executives
  • 500,000 micro-targeted engagement ads at LinkedIn, addressing specific job functions, industries, and declared interests.
  • 7,000 emails from the GISTICS responder database, addressing executives who already downloaded a white paper
  • 250,000 banner ad placements in trade publications (such as BtoBonline, BrandWeek, etc.)