Conversion rates

How does your conversion rate of opt-in leads into revenues compare to industry benchmarks?

The figure below depicts five phases (targeting, prospecting, nurturing, closing, and servicing), two conversion rates (business-to-business data for industry laggards and best of class) and the proven optimization strategy for modeling ideal-customer profiles and then targeting ideal customers, using social networks of mavens and connectors to activate pool of ideal customer-prospects.

OFFERING

We promise to analyze all key aspects of your customer engagement funnel, identifying the areas of greatest inefficiency (lowest conversion rates) and recommending remedial actions that will deliver the highest return-on-investment. In the course of this engagement, we will document the paths to success of your ideal clients, conducting masterclass interviews and delivering full-text transcripts—the true voice of customers!