Three 1-day Summits

Day 1: Ad Agency Transformation:

Making Performance-based Compensation Pay with Process Analytics and Digital Engagement Services

This one-day event will draw mainly senior executives from enterprise-marketing groups, typically with the accountability to building customer engagement capabilities and partnering with service or technology providers. MORE

Day 2: Customer Engagement Infrastructure:

Systems, Processes, Accountabilities and Partnerships for Attracting and Retaining Customers for Life

This one-day executive event will draw senior executives of ad agencies and marketing services as well as capital and technology partners seeking next-generation customer engagement agencies. MORE

Day 3: Global-local Marketing Content:

Speeding Multiformat Content to Pan-regional Markets Using Automation and Smart Marcom Factories

This one-day event draw executives from global marketing and IT-Web service groups in charge to upgrading their Web properties and integrating content creation processes for Web, print, presentations, mobile, email messaging, social networks, and digital signage.

Key technologies of the customer engagement cycle

This figure depicts the key technologies of the customer engagement cycle—the engine that drives a firm's ability to attract and keep customers for life—as well as the primary focus of our one-day Thought Leadership Summits