Opportunity

Michael Moon, CEO of GISTICS and Jon Munzel, Founder of Thought Leadership Summits cordially invite you to access the digital white paper

Opportunities in the Emerging Market for Customer Engagement* Systems

Market-entry strategies for activating early adopter customers in global enterprise marketing operations, ad agency networks, marketing service providers, and customer engagement agencies.

*Customer engagement: Operational capabilities for attracting and keeping profitable customers for life—the next big wave of innovation, corporate investment, and growth for technology and solution providers

Review the table of contents or navigate content in the sidebar!

1. CMO mandates for digital infrastructure

What will drive the IT transformation of marketing, emphasizing the “digital imperative” to engage customers for life?
What operational mandates do IT-savvy CMOs pursue, clarifying new investments in engagement infrastructure and technology partnerships?
What “brand conversion” metrics do digital-native CMOs consider most strategic, defining multichannel engagement analytics?
What frames the first principle of attracting and keeping profitable customers for life, emphasizing the evolution of buyers into co-innovating partners?
What three innovation vectors represent the largest change-barriers, defining the new criteria recruitment and selection of staff and partners?
What comprise the operational capabilities of customer engagement, emphasizing 12 potential centers of excellence and 24-plus partnerships?
What SOA-based services define the next-generation engagement agency, integrating analytics, agile content creation, and the provisioning multimodal content?
What 7 phases comprise the engagement cycle, emphasizing process automation and customer experience management?

2. Making authoritative business cases

What ROI payback model illustrates many of the difficult-to-quantify benefits of an IT investment and intuitive payback calculus of most CFOs?
What have most end-use enterprise executives learned over the past ten years about return on IT investments?
What makes an IT investment strategic, calling attention to the three primary objectives of the strategy map of end-use enterprises?
What do most marketing technology vendors fail to emphasize in their customer value propositions, thus risking the sale?
What aspects of early stage-markets undermine the ability of marketing technology vendors to find or attract qualified buyers?
What makes networked consultants, niche-oriented solution partners, and social networks so vital in landing buyers in early stage-markets?

3. Driving end-user Innovation and change management

What makes innovation, especially in today’s markets, so vital for the firm, calling attention to value migration and business model transparency?
What types of innovation create the most value, highlight the need for effective leadership and proven innovation methodologies?
What distinguishes the innovations with the greatest returns, emphasizing how short-term productivity gains fund new transformational applications?
What business strategies justify major new investment in customer engagement infrastructure—purchase of your technology?
What lessons can Google teach your customers about driving change and market disruption—why you must define the change agenda of buyers?
What lessons can masterclass innovation leaders teach customer engagement planners—your customers?
How do innovation leaders use small peer-workgroups to specify and sequence 15- and 45-day projects of a master project roadmap?
How do innovation leaders secure broad support of a comprehensive, if not transformational, change agenda?
How doe innovation leaders maintain the support and funding for their change agenda and transformational roadmaps?
Who typically ensures the success of a major transformational project, driving the crucial 15- and 45-day projects of a master project roadmap?
What four goals drive marketing in the engagement marketspace and, therefore, your success criteria?
What constitutes your most significant revenue-pipeline challenge?
How does your conversion rate of opt-in leads into revenues compare to industry benchmarks?
Which Thought Leadership Summit aligns with your market priority?