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Summits - Overview

GISTICS and Thought Leadership Summits will produce three one-day summits in late April 2010, addressing the opportunities and challenges of buying and deploying customer engagement systems—how enterprises attract, serve, and keep profitable customers for life.

Ad Agency Transformation Summit 2010:
Winning the New Game of Accountability

  • Making accountability pay: evolving services & compensation in the Google era
  • Customer portfolio management: transforming agencies into engagement partners
  • Mastering customer engagement cycles: driving customer conversations & loyalty with technology

Customer Engagement Infrastructure Summit 2010:
Attracting and Keeping Customers for Life

  • Beyond mere conversation: satisfying requests for information and service over the customer lifecycle
  • Operational capability: systems, process, & accountabilities for orchestrating the customer lifecycle
  • Mastering the engagement cycle: multi-channel analytics, social media monitoring, agile content creation, multi-model content management and optimization, and individualized messaging

Global Marketing Content Management Summit 2010:
Pan-Regional Content Optimization

  • Global brand, local voices: developing themes & messages that connect with local markets
  • Smart localization factories: strategies, tactics, & business metrics for automating localization of print and online content
  • Marketing supply chain management: strategies, tactics, & models for continuous reduction of costs, cycle-time, and defects


    • About GISTICS

    GISTICS constitutes a think tank that speeds the adoption of innovation among enterprises and consumers. GISTICS creates investment analyses, attracts early adopters, develops breakthrough market-making strategies, and maintains a growing network of conversational microsites.


    About Thought Leadership Summits

    Our mission: No More Tradeshows! Thought Leadership Summits develops and executes exclusive, executive summits, that enable the exchange of ideas, strategies, and tactics among the world’s most successful companies, thus helping our stakeholders maximize the return on their strategic investments.


    GISTICS and TLS: Strategic Partnership

    GISTICS and TLS use thought leadership (white papers, masterclass interviews, maturity models, ROI analyses, keynote addresses, and executive placement) and innovation best-practices (small-group sessions, fast-cycle project planning, social networking, and on-call subject matter experts) to speed the buying and deployment of new technology.

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    GISTICS provides executive insight resources and deployment frameworks that TLS showcases in exclusive, executive Summits.

    TLS employs a set of proven processes, industry partners, or tools in producing executive events


    Combined GISTICS and TLS provide a unique synergy: acknowledged thought leadership, global social networks, and high quality, executive peer-interactions in exclusive Summits.