Ad Agency Transformation Summit 2010
Late April 2010, Ritz-Carlton, Marina del Rey (Southern California)
THEME & KEY TOPICS
Winning the New Game of Accountability
- Making accountability pay: Evolving services and compensation in the Google era
- Customer portfolio management: Transforming agencies into lifetime engagement partners
- Mastering customer engagement cycles: Driving customer conversations and loyalty with content, processes, and technology
Small Group Learning Experience
- World Cafe format with tables of eight for group discussions and tasks
- Expert facilitation with 1 or more Masterclass Practitioner or subject matter expert
- Self-directed Q&A and networking
Target Delegates
- CEOs of medium to large ad agencies
- Chief Strategy Officers of global agency networks
- Managing Directors / EVPs of marketing service providers
- Partners and investors of digital or interactive agencies
- General Managers of in-house agencies and global mar-comm groups
- Corporate development, investors, and merger-and-acquisitions
The Big Idea
Value in the form of market capitalization migrates to the most efficient business model. Example: Apple versus Dell. An epic migration of value will accelerate in the ad agency business. Question: What’s your business model for the Web 3.0 reality?
Key Propositions
- Earning and keeping the trust of customers constitutes the primary aim of all businesses.
- A new breed of customers have internalized the Web and mobile services, growing all-digital “third hand” as an extension of their core social identities.
- These self-directed all-digital consumers reject traditional brand marketing and advertising as irrelevant and intrusive. They live “different.
- They seek a growing array of on-demand services and ingenious ways of personalizing content and services for themselves and their friends—how word-of-mouth marketing works in our always-on era.
- The fulfillment of these digital third-handed customers requires that businesses and their creative partners use the following capabilities:
- Digital-service business models defining what new digital applications to build or secure from partners that will augment how client attract and keep customers for life.
- CIO blueprints depicting the current Web service-delivery capabilities of both the agency and client as well as a modular roadmap of future capabilities—that agencies and clients will decide which to build, buy, or rent.
- Innovation leadership processes for speeding the development game-changing business concepts and new services, the validation of operational and user requirements, and the socialization of “future proofs” for new digital services.
- Trust networks comprising business thought-leaders, visionary technologists, master practitioners of digital-service development, and process-oriented solutioneers (subject matter experts in technical applications).
- The Ad Agency Transformation Summit 2010 will define a transformational digital-business strategy that agencies will understand, want to execute, and seek technology partners to assist in the deployment.
Sponsorship Benefits
- Presence on the agenda
- Customer on the agenda
- Private 1-on-1 Meetings with Sponsor Selected Executives
- Facilitate Small Group Learning Experience
- Attendance at Speaker’s Dinner
- Corporate Logo on All Outbound Marketing & On-Site Materials
- Logo and Web Link in Interactive Program Guide
- Welcome Letter and Company Profile
- Exhibit space
- Delegate list – Includes Delegates and Non-delegate responders
- Signage at the Summit
- Free passes for customers, speakers, and staff
Sponsorship Investment Options
- 1 Gold Sponsorship per Summit
- 3 Silver Sponsorships per Summit
- Multiple Summit Sponsorship Discount
