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Global Marketing Content Management Summit 2010 Outline

Late April 2010, Ritz-Carlton, Marina del Rey (Southern California)

THEME & KEY TOPICS

Pan-Regional Content Optimization
  • Global brand, local voices: developing themes & messages that connect with local markets
  • Smart localization factories: strategies, tactics, & business metrics for automating localization of print and online content
  • Marketing supply chain management: strategies, tactics, & models for continuous reduction of costs, cycle-time, and defects
Small Group Learning Experience
  • World Cafe format with tables of eight for group discussions and tasks
  • Expert facilitation with 1 or more Masterclass Practitioner or subject matter expert
  • Self-directed Q&A and networking
Target Delegates
  • CEOs of digital business or e-commerce firms
  • Chief Strategy Officers of small to mid-size digital business or e-commerce firms
  • EVPs of Interactive or Digital Marketing
  • Directors of Marketing Operations
  • General Managers of in-house agencies and global mar-comm groups
The Big Idea

Value in the form of market capitalization migrates to the most efficient business model. Example: Apple versus Dell.
 Value will continue migrating to businesses with strong brands, fluid process-manufacturing system for content, efficient localization, and agile IT service delivery of content and Web applications.
 Question: What’s your business model for the Web 3.0 reality?

Key Propositions
  1. Effective marketing brings attractive value propositions to those buyers most likely to buy, emphasizing both the right message and good market coverage.
  2. Delays in getting to market reduce the effectiveness of an otherwise attractive value propositions, representing the loss of days or weeks of product-sales life cycles.
  3. Distributed in-country localization of copy and graphic images combined with low or non-existent levels of reuse of digital brand and marcom assets cause excessive levels of project coordination, extra cost, brand inconsistencies, and delays in a pan-regional marketing operations.
  4. Manual, duplicated, and offline workflows for localizing print collateral exacerbate the problems of high levels of project coordination, extra cost, brand inconsistencies, and delays in a pan-regional marketing operations.
  5. A centralized or federated marketing-claims database, the automated localization of copy-written material and graphic images, and the orchestrated production of Web-ready XML content and finished print-ready marcom collateral can:
    1. Cut three to five weeks in the time-to-market for most pan-regional promotions,
    2. Reduce the total cost per localized page by 70 percent, and
    3. Publish at little or no extra cost native-language XML content Web and mobile users.
  6. A pan-regional marcom operations unlocks the full value of bringing attractive value propositions to market,
    1. Speeding the localization and distribution of Web, mobile, and printed advertisements and marketing content by three to five weeks
    2. Freeing up 35 percent of production budgets for reinvestment in more media, online promotions, or direct mail, and
    3. Enabling four to seven marcom staffers per $50 million in marketing spend to perform higher added-value work.

The Global Marketing Content Management Summit 2010 will define a transformational content-localization strategy that boards of directors will understand, authorize to execute, and fund deployment of new systems, processes, and accountabilities


Sponsorship Benefits
  • Presence on the agenda
  • Customer on the agenda
  • Private 1-on-1 Meetings with Sponsor Selected Executives
  • Facilitate Small Group Learning Experience
  • Attendance at Speaker’s Dinner
  • Corporate Logo on All Outbound Marketing & On-Site Materials
  • Logo and Web Link in Interactive Program Guide
  • Welcome Letter and Company Profile
  • Exhibit space
  • Delegate list – Includes Delegates and Non-delegate responders
  • Signage at the Summit
  • Free passes for customers, speakers, and staff
Sponsorship Investment Options
  • 1 Gold Sponsorship per Summit
  • 3 Silver Sponsorships per Summit
  • Multiple Summit Sponsorship Discount