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Value Proposition

All markets start as conversations between buyers and sellers.
In new markets, these conversations start with potential buyers and prospective sellers.
Markets grow when these conversations develop shared vocabularies, reassuring stories, and easily understood patterns of success.
Thought leadership combined with executive events and social networking speed the development of these vocabularies, stories, and patterns of success.
Market demand explodes when hundreds informed buyers engage vendors structured conversations, especially those led by successful customers, master practitioners who have deployed new solutions, and recognized thought leaders advocating a new way of doing things.
GISTICS and TLS promise to initiate, structure, publish, and socialize the conversational marketspace for your offerings, using an ingenious combination of thought leadership, social media, executive events, and digital engagement techniques (social networking, SEO, webinars, Twitter, downloads, etc.) to activate new customer accounts.


Summary

Each Thought Leadership Summit will deliver “net new” opportunities to your revenue pipeline

Attendance per event

  • Target audience of 75 to 125 delegates
  • 65% potential buyers in category, 20% speakers, 15% sponsor staff
  • 15 to 25 qualified buying opportunities

Audience Acquisition & Sales Lead Generation

  • Direct mail invitation to 30,000 executives offering free GISTICS White Paper
    • Includes sponsor-owned lists
  • E-Mail invitation offering GISTICS White Paper
    • GISTICS LinkedIn Groups (3,500)
    • GISTICS responder database (7,000)
  • LinkedIn targeted engagement ads
  • Banner ads and e-mail invitations in 1 to 1 Media, DM News, Marketing Profs, AdWeek and BrandWeek

Agenda

  • One-day agenda
  • Networking breakfast, morning break, lunch, afternoon break, and cocktail reception
  • Private dinner for speakers and 1 representative from each sponsor
  • Private 1-on-1 meetings with sponsor selected executives
  • GISTICS Keynote & Chair Role
  • Gold Sponsor Presentation
  • 3-4 presentations from Thought Leadership Executives
  • 1 Small Group Learning Experience
  • 1 Sponsor Panel moderated by GISTICS